Spirit: self-confidence, self-discipline, self-reliance, self-improvement

Customers: to provide high quality and best value specialized products and services to customers in good faith and strength to win the understanding, respect and support.

Staff: Trust staff for their efforts and dedication to recognize the achievements of staff and provide rewards for employees to create a good working environment and development prospects.

Market: for the customer to reduce procurement costs and risks, to provide effective protection for the customers' investments.

Development: the pursuit of sustainable development objectives, and it built on the basis of customer satisfaction.